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Japanese authorities are hoping to persuade the country’s young adults to change their sober habits and boost the alcohol industry.
The younger generation drinks less alcohol than their parents - a move that has hit taxes from beverages like sake (rice wine).
So the national tax agency has stepped in with a competition to come up with ideas to reverse the trend.
The "Sake Viva!" campaign hopes to come up with a plan to make drinking more attractive - and boost the industry.
The younger generation drinks less alcohol than their parents - a move that has hit taxes from beverages like sake (rice wine).
So the national tax agency has stepped in with a competition to come up with ideas to reverse the trend.
The "Sake Viva!" campaign hopes to come up with a plan to make drinking more attractive - and boost the industry.
